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Celebrities are also getting involved, either as investing as collectors, or creating their own NFTs . Some of these celebs are using their new NFTs in media projects, while Madonna made headlines when she partnered with Beeple to create her Mother of Creation NFT project. Presently there's a struggle in gaming between NFT developers and traditional gamers. Once offline and off-blockchain, such as real estate or a physical piece of art can be linked to NFTs, then NFTs can verify ownership of items beyond images and videos. Unlike a unit of bitcoin, however, each NFT is completely unique, so it can't be exchanged like-for-like. The file stores extra information that elevates it above pure currency and brings it into the realm of, well, anything, really. NFTs have potential for other use cases as well, such as companies tracking their internal resources or platforms verifying subscriptions and use. They're chiefly used for "flexing"—demonstrating membership of